Fenwick

Responsive Email Template

The Brief

To support the newly released Fenwick e-commerce site, I was asked to develop a responsive email wireframe that allowed their designers to easily build email content that was extremely flexible.

The Solution

I built a wireframe from a 6 column grid - this allowed for plenty of versatility, but kept the structure rigid enough that it couldn’t become overcomplicated.

After noting the needs of the marketing and product teams, I was able to begin building templates into the grid to allow the design team to drag and drop sections from a library of smart objects as necessary.

I created a master sheet to help aid the marketing team with their briefing process; giving them visibility on all the options available for building out their content.

Standard Layout

Responsive Layout

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